Why Choose Raw?

Why Choose Smack


First and foremost, it’s lip-smacking good. Just ask your pet. A raw food diet delivers benefits such as maintained energy, vitality, improved digestion, and overall pet health. Whether your pet is a finicky eater, struggles with allergies and health issues, or you want a long-term preventative plan to avoid costly vet visits, a raw diet can dramatically improve your pet’s health.

A raw food diet also maximizes health and performance and reduces illness and shedding for pets. Smack delivers on all the benefits of feeding raw, all while providing the safety of a dry food, utmost food safety and storage efficiency for pet owners and the ease of kibble feeding.




We use only the highest quality ingredients

•  All our proteins feature a natural balance of meat, bone, and organs.  

Our wild BC salmon is free of chemical preservatives and is therefore ethoxyquin-free.

•    Our organic chicken is raised without antibiotics, drugs, or added hormones.

•    We use only sustainable, wild cold deep-water fish: pacific rockfish & wild pacific herring

•    Our pork is certified humane, farmed and raised in Canada.

•    We use nothing but GMO-free whole foods with high-nutrient bioavailabilities

•    We know our farmers and suppliers personally and only use wholesome, organic vegetables and fruits


We steer clear of the bad stuff

•    All of our recipes are grain-free, gluten-free, non-GMO

•    We never use potato, corn, wheat or soy

•    We never use synthetic vitamins and minerals

•    We never use any fillers or preservatives


Every recipe is carefully composed

•    Our recipes are well-suited for rotation, so you can try them all!

•    We break down each recipe per ingredient so there’s absolutely no guesswork as to what your pet is eating

•    We formulate Smack according to traditional natural raw food diets with the gained knowledge of the powerful benefits of organic functional foods, the way nature intended!