Consumer FAQs

Do I need to add water?

For Crunchy Style, you do not need to add water - scoop and feed like you would kibble.

How do I introduce Smack to my dog?

If you feed your dog 1 cup of food, start with 1/4 dry cup of Smack added as a topper to 3/4 cup of the existing diet. Pay attention to how your pet responds and increase gradually over a period of two weeks.

Is Smack suitable for large breed dogs and puppies?

We crafted the food with the proper amount of calcium (in grams Ca per 1kg food) to properly grow the skeletal structure of both large and small breed puppies and dogs.

How long will a bag last?

Our bags have an 18-month shelf life when left unopened. Once opened, our food stays fresh for around 3 months.

Should I be adding more meat to Smack?

We would urge against it! Smack diets are very dense foods! In one heaping cup of Very Berry Chicken there is 13 ounces of chicken (bone-in, with organs).

Is your salmon free of chemical preservatives, like ethoxyquin?

Our Canadian salmon is wild-caught and free of chemical preservatives, and is therefore ethoxyquin-free.

Why don’t you use added vitamins or minerals?

When formulating our foods, we went the direction of preparing them in line with holistic raw food diets which have been tested for decades, combined with our knowledge of functional foods. We did not want to add synthetic premixes to our food; we wanted to keep it natural, using nothing but whole foods with high bioavailabilities. Due to our gentle dehydration process, a high percentage of the amino acids, enzymes, vitamins, and minerals are not denatured or harmed resulting in high bioavailabilities. Not only can the synthetic premixes found in pet foods be hard on the organs but the bioavailability of these synthetic minerals can be as low as 4%!

I added 1 part of warm water to my Smack and waited 5 minutes but the food didn’t expand – why is that?

All Smack Pet Food recipes are meat-based diets with low carbohydrates. The reason why Smack doesn't expand after hydrating is because - unlike carbohydrates - protein polypeptide chains do not fully expand once they have contracted during dehydration.

Why does my bag of Smack vary in colour from bag to bag even though it's the same recipe?

Colour variations can actually indicate quality in natural products, such as our pet food. Because we don't use any synthetics, preservatives or dyes (which mask colour variations but are hard on your pet's organs) and use only whole foods with high bioavailabilities, anything from where produce was harvested, when it was harvested, or even small factors like seasonal changes and rainfall can contribute to variances in colour. So don't be alarmed if your next bag of Smack doesn't look quite like that last - this is actually a very good sign that indicates the high quality of our product!

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