Smack Pet Food Donates Over 12,000 Meals for Cats in 

Rescue Care in Winnipeg

December 12, 2023

WINNIPEG, MB (February 1, 2024) -  Smack Pet Food is proud to support the Winnipeg Humane Society and Winnipeg Pet Rescue Shelter with over 10,000 meals for hungry cats in rescue care. This winter, we have seen an unprecedented number of cats come through local shelters, especially as surrender rates are rising due to high inflationary pressure on food prices.

“Pet owners should never have to choose between feeding themselves or their beloved pet. This donation will allow organizations to not only feed cats in their care, but also stock their food banks and foster centres with bags of nutritious cat food to send home for those in need,” said Smack co-founder Jonathon Giller. 

“We are so grateful to these organizations for their hard work, and happy to be able to provide nutritious, holistic meals to help improve pet health. We all know cats can be picky, but our 5-star rated, handcrafted recipes are extremely palatable, while also providing superfood bioavailabilities,” added co-founder Michael Giller.

Smack produces three delicious and nutrient-packed recipes for cats, including Purrrfect Pork, Very Berry for Cats (Manitoba Free Range Chicken & Wild salmon proteins), and Pacific Fish Feast. Please visit to find a local retailer, or order your pet’s new favourite food today! 


Founded in 2007, Smack formulates and manufactures raw, dehydrated food for dogs and cats, without any fillers or additives. Smack uses a unique, pathogen-killing process, which ensures food safety and a stable shelf life, while also preserving the highest nutritional content of vitamins and minerals. Smack focuses on superfood ingredients, sourcing Canadian-only protein which includes wild-caught BC salmon from an Indigenous-owned co-op, and Manitoba-raised pork and poultry, as well as organic, non-GMO fruits and vegetables. Smack products offer maximized health and performance, improved taste and aroma, and reduced illness and shedding for pets. 
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Please contact Zoe Richardson at or 204-697-1637 ext. 1019 for any media inquiries. 


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