For Bret Nederlof, owner of Brindle Pet Supplies in Red Deer, Alberta, passion met opportunity when he and his wife, Megan, decided to enter the pet industry. Between hectic schedules and the hassle of making an extra stop at the end of a long day, the couple often found themselves running out of dog food.

Together, they decided to help pet parents facing the same problem without sacrificing the values that are now at the core of their business: to make life better and easier for pets and the people who love them. 

“More than anything, we’re lifelong animal lovers and advocates,” Bret says. “We’ve fostered, rescued, and volunteered at shelters, and we’re happiest when we’re surrounded by animals.”

Bret and Megan were both born in Alberta and raised by entrepreneurial parents, so starting their own business seemed like a natural choice. Before opening Brindle Pet Supplies, Bret worked in retail. He credits this experience with giving him a solid understanding of what it takes to create a great customer experience while managing everything from inventory to suppliers and day-to-day operations. Megan’s background in digital marketing has also helped set them up for success in branding, advertising, and the world of e-commerce. 

Brindle Pet Supplies was born out of the belief that our four-legged family members deserve the best nutrition. Every item sold at the store has been carefully selected by Bret with the goal of improving pets’ quality of life. In particular, he emphasizes ingredients, sourcing, and what foods are healthiest for our furry friends.

For Bret, pet nutrition starts with real, whole-food ingredients. In fact, their most popular picks amongst pet parents are high-quality freeze-dried, air-dried, and dehydrated raw diets. With rising costs, tariffs, and supply chain issues from U.S. brands, one of the biggest trends Bret has seen this year is customers seeking Canadian-made alternatives that don’t compromise on quality. 

“We always look for foods that are minimally processed and have recognizable ingredients. These foods retain more nutrients and are easier for pets to digest,” Bret says. “Our advice to pet parents when choosing a food would be to read the ingredients, understand how the food is processed, and don’t be afraid to ask questions.” 

Smack has become Bret’s go-to recommendation for pet parents seeking a raw alternative that is also made in Canada. Many of his customers have made the switch to Smack and are thrilled with the results. The best part? Pets actually love it.

“The Smack team is great to work with. It feels like a real partnership with support resources, and the team is clearly just as passionate about pet nutrition as we are,” Bret says. “Smack has been easy for us to recommend because we know it checks all the boxes, including quality ingredients, Canadian-made, and minimal processing. That kind of trust in a product makes our job easier.”

Aside from a passion for pet nutrition, Brindle Pet Supplies is also committed to providing exceptional customer service built on integrity and transparency, as well as convenient, accessible shopping for busy pet parents. From coast to coast, Brindle Pet Supplies is working hard to make premium pet food available to all Canadians, regardless of location. Their easy-to-navigate website, reliable shipping, and flexible ordering options mean pet parents never have to return home at the end of the day to realize they forgot to pick up dog food.

“Life is busy, and we believe caring for your pets shouldn’t add more stress,” Bret says. “We built Brindle to make it easier, faster, and more dependable to get the products you need, when you need them.”

To learn more, or stock up on Smack, visit brindlepets.ca!